🎙️ The Cipher — Episode 3
“They Don’t Pay for the Product. They Pay for the Portal.”
This episode dismantles one of the biggest misconceptions in business: that people buy for features, deliverables, or logic.
They don’t.
They buy for identity.
For positioning.
For the transformation your offer represents.
In this Cipher transmission, I break down:
Why products don’t create value—perception does
How to stop selling “stuff” and start selling status
What it really means to build a portal, not a package
And why the Silence That Sells will always outperform explanations
If you’re still pitching features… you’re already being out-positioned.
Tune in to learn how to shift from noise to gravity.
The Vault is open… but only for those who stopped asking.
More info 🔗arlindsadiku.com/the-cipher-code
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